Fulton Hall452B
Telephone: 617-552-4983
Email: min.zhao.2@bc.edu
Judgment and Decision; Preference Consistency Over Time; Financial Decision-Making; Hedonic Experiences and Happiness; and Effect of Visualization on New Product Preferences.
Min Zhao’s primary research focuses on decision over time that pertains to consumers’ financial decisions, everyday task completion, new product adoption, and hedonic consumptions. She uses the behavioral economics approach to help consumers stay committed to their long-term goals in these domains. She has published in leading marketing and psychological journals including theJournal of Marketing Research, Journal of Consumer Research,ԻPsychological Science. Her research findings are featured in major media such as theWall Street JournalǰFinancial Times.
ProfessorZhao was identified by the American Marketing Association (AMA) as authors with top research productivity in the premier Marketing Journals in four consecutive years from 2013 to 2016. She was also named a Marketing Science Institute (MSI) YoungScholar in 2013 and MSIScholar in 2020.
Professor Zhaohas taught Marketing Principles and Marketing Management. Currently sheteaches Consumer Behavior in the undergraduate and MBA program.
“.” (With Claire Tsai and Dilip Soman.) Journal of the Academy of Marketing Science, 50, 366-387.
“.” (With Sven Feurer, Steve Hoeffler, Michal Herzenstein.) International Journal of Innovation Management, 25 (8). 2021.
"." (With Andrew A. Dwyer, Hongjie Shen, Ziwei Zeng, Matt Gregas.) Genes, 12 (6), 941. June, 2021.
“.” (With Lan Xia.) International Journal of Research in Marketing, 38 (4), 935-952. December, 2021.
“.” (With Linda Salisbury.) Journal of Public Policy & Marketing, 39 (3), 284-304. December, 2019.
“.” Review of Behavioral Economics, 5 (3-4), 417-437. 2018.
“.” (With Lucia Reisch.) Behavioural Public Policy, 1 (2), 190-206. October, 2017.
"." (With Noah Castelo, Elizabeth Hardy, Julian House, Nina Mazar, Claire Tsai.) Journal for Behavioral Science and Public Policy, 1 (2), 57-68. February, 2017.
“.” (With Pankaj Aggarwal.) Journal of Marketing Research, 52 (1), 120-133. February, 2015.
“.” (With Darren Dahl and Steve Hoeffler.) Journal of Consumer Research, 41 (3), 1137-1151. December, 2014.
“.” (With Kelly Kiyeon Lee.) Journal of Consumer Research, 41 (1), 109-118. June, 2014.
“.” (With Leonard Lee and Dilip Soman.) Psychological Science, 23 (10), 1200-1207. August, 2012.
“.” (With Steve Hoeffler and Darren Dahl.) Journal of Product Innovation Management, 29, 76-90. April, 2012.
“.” (With Dilip Soman.) Journal of Marketing Research, 48 (6), 944–957. December, 2011.
“.” (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 48 (5), 827–839. October, 2011.
“.” (With Jinhong Xie.) Journal of Marketing Research, 48 (3), 486–496. June, 2011.
“.” (With Claire I. Tsai.) Journal of Consumer Research, 38 (3), 525–534. October, 2011.
“.” (With , Claire I. Tsai.) Journal of Consumer Research, 38 (3), 459–473. October, 2011.
“.” (With Steve Hoeffler, and Darren Dahl.) Journal of Marketing Research, 46 (1), 46–55. February, 2009.
“.” (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 44 (3), 379-388. August, 2007.
“.” (With Jennifer Gregan-Paxton and Steve Hoeffler.) Journal of Consumer Psychology, 15 (2), 127–140. 2005.
Professor Zhao currently serves at the Editorial Review Board ofJournal of Consumer Research,Journal of Marketing Research, andBehavioural Public Policy. She has also served in the program committee or as co-chair for multiple major marketing and decision-making conferences such as the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), or Behavioral Decision Research in Management (BDRM). Prior to joining Boston College, she was a faculty member at the Rotman School of Management and the Behavioural Economics in Action at Rotman (BEAR), University of Toronto.