Faculty Directory

S. Adam Brasel

Associate Professor

Photo of S. Adam Brasel

S. Adam Brasel

Contact

Fulton Hall 444

Telephone: 617-552-1952

Email: stevan.brasel@bc.edu

Education

  • BS, University of Illinois Urbana-Champaign
  • MBA, University of Illinois Urbana-Champaign
  • Ph.D, Stanford University

Research Interests

Visual Processing in New Media Environments; Interface Psychology; Sensory Marketing; and Unconscious Processing in Branding and Advertising.

Expertise

  • Marketing Aesthetics
  • Consumer Behavior and Pricing

Google Scholar

Department

Marketing

Profile

S. Adam Brasel鈥檚 primary area of interest is visual marketing and interactive interfaces.聽As co-director of the Marketing Interfaces Lab, he uses eyetrackers and other advanced tools to explore how the rapidly changing media environment affects consumer perception and visual processing. His research explores issues such as how consumers media-multitask between computers and televisions, the ways touch and voice interfaces change online behavior, and sensory effects such as sound and texture in product evaluations. His research has appeared in venues such as the聽Journal of Marketing,聽Journal of Consumer Psychology, the Journal of Marketing Research, National Public Radio, and the聽Economist.

Professional Activities

Professor Brasel is currently on the Editorial Review Board of the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Retailing, and the Journal of Business Research. Before joining the 51茶馆 Faculty, Professor Brasel served in marketing and research positions such as the Eyetracker Lab Coordinator for a visual research lab, a Project Leader at the Food & Brand Research Lab, and a Selling Accounts Coordinator for an internet advertising marketplace.

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